BOUNCY & FIRM SERUM

FEEL THE BOUNCE
SEE THE PLUMP

01.Bounciness at your fingertips!

Laneige’s special recipe
Formulated with
4 types of Peptides to boost firmness

Peptide Water + Peony & Collagen Complex

• Peptide Water

  Water infused with 4 types of Peptides that help boost skin’s firmness
• Peony Extracts

  Active ingredients extracted overnight
  by roasting the root and
  crushing with the flower
• Low-molecular Weight Collagen

  Low-molecular weight collagen
  with excellent skin compatibility
  and fast absorption

   

02.24,000^* SmoothTech capsules for flawlessly smoothed-out skin

Each Capsule is powered by
3 effective ingredients

• Algae OilTRIOLEIN
• Vitamin ETOCOPHEROL
• Vitamin C^*ASCORBYL TETRAISOPALMITATE

03.Healthy-looking glowy skin

• Completed sensitive skin panel test

• Completed hypoallergenic test

• Completed dermatology test

• Completed non-comedogenic test

HOW TO USE

Pump an appropriate amount of the product.

1. Massage onto the face for absorption.
2. On days when your skin looks dull, mix a drop with your foundation to achieve a radiant and lively complexion.

instantly improving 100% of internal dryness
This product’s moisturizing power is quickly absorbed into the skin, working on both the surface and deep layers to resolve internal dryness in an instant. Upon application, it immediately enhances skin elasticity.

Finally, liberation from daily dryness with a stable moisture balance throughout the day.
When the moisture balance is disrupted, skin tightness intensifies, and excessive oiliness becomes more pronounced. With the “Moisture Stability System” of the formula containing Green Tea Biome, it strengthens the skin’s moisture barrier, liberating you from daily dryness throughout the day.

A light-weight, but nourishing serum enriched with Hanbang(traditional Korean herbal medicine) ingredients for deep hydration

Glowing Solution: Ginseng root water 63.36% + Snail Mucin 3%

• Nourishing: Adenosine, Matsutake extract, Ginseng root extract
• Brightening : Niacinamide, Cornus officinalis fruit extract
• Moisturising: Hyaluronic acid, Hydrolyzed hyaluronic acid, Sodium hyaluronate

Renewed version of Repair Serum comes with upgraded ingredients.

• Enriched with 63% Ginseng root water and 3% Snail Mucin content.
• Nourishing yet lightweight texture deeply hydrates to prevent skin aging and pigmentation for clear, youthful skin.
• Effectively repairs damaged skin and helps improve wrinkles as well as skin elasticity.
• Safe formula infused with EWG Green Grade ingredients.

Ingredients:

RECAPTURE SKIN’S YOUTH WITH THE POWER OF GINSENG BERRY SR

INTRODUCING THE ULTIMATE S SERUM

Plenty time of skin care, lack of visible results

WHY ARE MY WRINKLES DEEPENING AND MY SKIN COLLAPSING?

The answer is, you need highly intensive level of skin caring method that effectively diminishes deep lines and improve the appearance of skin resilience.

• 56.8%

  Improvement of
  moisture barrier
  in the damaged skin

AFTER 4 WEEKS

• • 10.1%

    Improvement of
    forehead wrinkles

  • 9.7%

    Improvement of
    smile lines

AFTER 8 WEEKS

• • 95.1%

    Restoration of
    pressed skin marks

  • 21.0%

    Skin 3D lifting

THE ULTIMATE S, DIMINISHING SIGNS OF AGING AND VISIBLY RAISING THE SKIN ANGLE

• CONTROLS
  PROCEEDING
  SIGNS OF AGING
• REMOVES
  IMPURITIES
  OF AGING^*
• REVIVES
  SKIN’S VITALITY

LITERALLY, SKIN TRANSFORMED IN JUST 10 DAYS

• FEELS LIKE LONG-LIVED
  HYDRATION FOR THE SKIN

  95%

• VISIBLY IMPROVED FACIAL
  EXPRESSION LINE

  80%

• VISIBLY ENHANCED SKIN ELASTICITY

  92%

REVIVING SKIN’S VITALITY, 3 SECRETS OF THE ULTIMATE S

THE ULTIMATE S envisions a new generation of skin, based on proven study that
the 75% excluding innate, the 25% can be transformed through acquired effort

SECRET #1

THE MYSTERIOUS
GINSENG BERRY

1 day comes after every 1,000 days

In the life cycle of ginseng, there comes a climactic moment of vibrant energy – 1 day after 1,000 days of anticipation.
The ginseng berry, a fruit conceived with the energy of the earth, finally sees the light.

Sulwhasoo has identified the key anti-aging ingredient in ginseng berry to capture the vitality of the rare fruit and make the moment last forever.

SECRET #2

INNOVATIVE TECHNOLOGY OF GINSENG BERRY SR

Just 1g in every 600,000g

GINSENG BERRY SR is generated from ‘Syringaresinol’ which is key ingredient of anti-aging. It is 200 times-amplified^* ingredient against the original, created through Sulwhasoo’s proprietary incubating process.

GINSENG BERRY SR obtaining 1g from 600,000g of ginseng berry extract is ultimate anti-aging ingredient designed to visibly firm up the skin.

SECRET #3

TARGETING SKIN IMPURITES,
THE SIGNS OF AGING

GINSENG BERRY SR controls already acquired signs of aging, revives skin’s vitality and removes
skin impurities^* that are generated by external stressors and the trace of time.

Ingredients

WATER / AQUA / EAU, BUTYLENE GLYCOL, GLYCERIN, DIMETHICONE, ALCOHOL DENAT., GLYCERETH-26, TREHALOSE, PENTAERYTHRITYL TETRAETHYLHEXANOATE, POLYMETHYLSILSESQUIOXANE, HYDROGENATED POLY(C6-14 OLEFIN), PROPANEDIOL, 1,2-HEXANEDIOL, HYDROGENATED LECITHIN, SILICA, HYDROGENATED PHOSPHATIDYLCHOLINE, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, PEG-5 PHYTOSTEROL, DIMETHICONOL, PEG-10 DIMETHICONE, FRAGRANCE / PARFUM, HYDROXYETHYL ACRYLATE/SODIUM ACRYLOYLDIMETHYL TAURATE COPOLYMER, ETHYLHEXYLGLYCERIN, HYDROLYZED GINSENG SAPONINS (ENZYME-TREATED RED GINSENG SAPONINS), SODIUM POLYACRYLATE, AMMONIUM ACRYLOYLDIMETHYLTAURATE/VP COPOLYMER, HYDROGENATED POLYDECENE, ACRYLATES/C10-30 ALKYL ACRYLATE CROSSPOLYMER, SODIUM HYALURONATE, XANTHAN GUM, HYDROXYPROPYL CYCLODEXTRIN, TROMETHAMINE, BETA-GLUCAN, DISODIUM EDTA, METHOXY PEG-114/POLYEPSILON CAPROLACTONE, BENZYL SALICYLATE, SORBITAN ISOSTEARATE, POLYSORBATE 60, BIOFLAVONOIDS, PPG-5-LAURETH-5, DEXTRIN, THEOBROMA CACAO (COCOA) EXTRACT, HYDROLYZED PROANTHOCYANIDIN, HONEY / MEL / MIEL, LIMONENE, REHMANNIA GLUTINOSA ROOT EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, LILIUM CANDIDUM BULB EXTRACT, POLYGONATUM ODORATUM RHIZOME EXTRACT, PANAX GINSENG BERRY EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, PANAX GINSENG ROOT EXTRACT (WILD SIMULATED GINSENG), TOCOPHEROL, PANAX GINSENG ROOT EXTRACT, PHYTOSPHINGOSINE, SODIUM POLYASPARTATE, PANAX GINSENG ROOT PROTOPLASTS, CAPRYLYL GLYCOL, SODIUM METHYL STEAROYL TAURATE, ACETYL HEPTAPEPTIDE-4, ACETYL HEXAPEPTIDE-8, SODIUM HYDROXIDE, ACETYL OCTAPEPTIDE-3

Special secret garden edition complete with beautiful and mesmerizing feelings of mother nature that SUM37 seeks.
No.1 steady-seller secret essence of SUM37 that everyone wants to try.
No.1 product of SUM37 that everyone wants to use among other products in 5-year history of the brand.
Fermented and extracted by collecting 86 kinds of plants with good energy and adding 31 kinds of microorganisms.
After 365 days of controlling temperature and humidity without any chemical distillation processes, Cytosis was developed by filtering substances that are good for your skin only.
Highly effective Cyto-fermTM is created from by adding 33 different kinds of plant strains and Cyto-extract complete with 264 hours of multi-complex fermentation.
Essential essence containing the fermentation technology of SUM37.
Basic anti-aging product for strengthening skin ability.
Secret essence completes firm skin against any external irritation in just one day by containing fermented ingredients.
Skin antioxidation index improved by 193%.
Skin texture improved by 100%, skin glow and vitality improved by 98%, skin elasticity improved by 96%, skin clearness improved by 95%, and skin moisturizing by 99% after 7 weeks of use.
Completed German dermatology test, skin irritation test, and skin sensitization test.
Average customer rating of 4.8/5. According to customer reviews, this product is quickly absorbed without stickiness and makes healthy and firm skin, and it is the best product for reviewers.
The rich nutrients captured in a fine skin water formula are quickly absorbed, soothing and comfortably caring for sensitive skin.

Featured ingredients

Secret essence containing Cyto-fermTM for skin oxygen care.

How to use

Clear skin texture with toner, and then take essence to apply along skin texture and absorb.

TIP: Soak with cotton pad and place on skin for about 2 minutes to use as skin soothing mask pack.

INGREDIENTS

Bulgarian Rose oil

Revitalize skin and maintain firmness protect and deeply nourish skin.

Olea Europaea (Olive) Fruit oil

Very kind to the skin and leave the feeling soft and silky

HOW TO USE

Apply 1 to 2 pumps of serum over entire face and neck. Gently massage to allow serum to fully absorb.

First Care Activating Serum VI

A NEW DISCOVERY
RIGHT AFTER CLEANSING.

Focus on the skin condition right after facial cleansing.
This moment of tightness and dryness is a critical moment when skin aging begins.

GINSENG TECHNOLOGY
JUST LIKE AN ART PIECE.

Ginseng, the essence charged with the energy of mother earth.

1. Sulwhasoo decoded the ginseng to unveil its exceptional power for skin for over many decades.
   The First Care Activating Serum 6th has applied exclusive ginseng technology^*
2. SKIN ACTIVATING CORE INGREDIENT.

Core ingredient with powers of ginseng
SULWHASOO MASTER COMPLEX^TM*

BLINKING FAST ABSORPTION.

The skin-friendly unique texture instantly absorbed.

Restores the skin condition quickly.

SUSTAINABLE FUTURE OF SULWHASOO.

The First Care Activating Serum 6th Generation uses a formula with the Natural Origin Index of 94%^*, containers with reduced glass weight, recycled plastic caps, and FSC certified paper.

EVOLUTION FOR 26 YEARS.

First Care Activating Serum carrying on the aesthetics of Korea.
Sulwhasoo presents its 6th generation showcasing the all-new history.

Ingredients

WATER / AQUA / EAU, ALCOHOL DENAT., BUTYLENE GLYCOL, BETAINE, 1,2-HEXANEDIOL, BIS-PEG-18 METHYL ETHER DIMETHYL SILANE, GLYCERYL POLYMETHACRYLATE, PROPANEDIOL, CARBOMER, PPG-13-DECYLTETRADECETH-24, TROMETHAMINE, GLYCERYL CAPRYLATE, SCUTELLARIA BAICALENSIS ROOT EXTRACT, ETHYLHEXYLGLYCERIN, FRAGRANCE / PARFUM, ADENOSINE, LIMONENE, DEXTRIN, THEOBROMA CACAO (COCOA) EXTRACT, METHYL TRIMETHICONE, DISODIUM EDTA, XANTHAN GUM, CELLULOSE GUM, CARRAGEENAN, HONEY / MEL / MIEL, MADECASSOSIDE, REHMANNIA GLUTINOSA ROOT EXTRACT, PENTYLENE GLYCOL, DIPOTASSIUM GLYCYRRHIZATE, 3-O-ETHYL ASCORBIC ACID, TAURINE, OPHIOPOGON JAPONICUS ROOT EXTRACT, PAEONIA LACTIFLORA ROOT EXTRACT, LILIUM CANDIDUM BULB EXTRACT, LINALOOL, POLYGONATUM ODORATUM RHIZOME EXTRACT, BIOSACCHARIDE GUM-1, PROPYLENE GLYCOL, PANAX GINSENG ROOT EXTRACT, NELUMBO NUCIFERA FLOWER EXTRACT, NATTO GUM, ZIZIPHUS JUJUBA FRUIT EXTRACT, JUGLANS REGIA (WALNUT) SEED EXTRACT, PRUNUS MUME FRUIT EXTRACT, CITRONELLOL, CITRAL, GERANIOL, HYDROGENATED LECITHIN, TOCOPHEROL, CITRIC ACID

# Bichup – The award-winning Bichup range is our classical essence that rejuvenates, reduces wrinkles and improves your complexion.

The 3rd generation of Bichup Self-Generating Anti-Aging Concentrate is fortified with enhanced core ingredients to provide targeted repair and address the root causes of skin damage more rapidly. It can fight against underlying skin
ageing factors more effectively and eliminate potential signs of ageing.

The Bichup Self-Generating Anti-Aging Concentrate has been one of the most renowned anti-aging essence that has gained a loyal following in Korea over the past decade. The history of Whoo’s newly upgraded Anti-Aging
Concentrate retains the precious ingredients used in secret court formulas, and is fortified with newly developed “JaHaBichup Complex”. The complex contains 10 times more main ingredients of ChoJaHaBiDan (a key complex that can intelligently identify and repair skin concerns) than its original formula, to enhance skin regeneration, delay potential skin ageing, and fortify skin resilience. This results in healthy skin that is filled with energy and self-regenerating power.

Compared to previous generation, the third generation of the Anti-Aging Concentrate can smooth wrinkles and strengthen your skin’s vitality more rapidly.
In just 3 days, the skin barrier’s Self-Generating Power was enhanced by 65.1%^
After 3 weeks, Anti-Ageing Ability was enhanced by 25%**
After 1 month, skin looks Younger*** with theaid of Concentrate’s strengthened ability to precision repair
Underlying wrinkles were reduced by 10.5%; Skin density increased by 26.5%; Elasticity in the deeper layers of the skin increased by 12.1%. And potential signs of ageing were eliminated by targeted repair.

*Tested on 32 women aged between 20 and 61, from May 10 to 18, 2021. Testing agency: Ellead

**Tested on 33 women aged between 42 and 60, from May 26 to June 23, 2021, comparing the clinical test results (wrinkle depth, skin elasticity and contour enhancement) of those who use the 3rd generation Concentrate for three weeks to those who used the second generation Concentrate for four weeks. Testing agency: Ellead
***Tested on 32 women aged between 27 and 43 (clinical test after 4 weeks of use), from May 13 to June 11, 2021. Testing agency: Global Medical Research Centre.

CONCENTRATED GINSENG LINE HAS BEEN RENEWED

( NEW )
CONCENTRATED GINSENG
REJUVENATING SERUM

REBUILD FIVE FACIAL ZONES
WITH 100,000^* GINSENG CAPSULES

1. CAPSULE TECHNOLOGY TARGETS
THE SKIN FROM DEEP WITHIN AND
RECOVERS ITS NATURAL STRENGTH

Formula with Sulwhasoo’s exclusively patented 100,000 ginseng capsules
delivers effective ingredients deep within skin.

THREE TYPES OF CAPSULE
FORMULAS ARE ABSORBED DEEP
WITHIN THE SKIN

Ginsenomics capsules in three different formulas
are absorbed deep within the skin to visibly tighten loose skin.

• 1 Ginsenomics Creamy Capsule

  Visible Ginsenomics capsule containing retinol
  and ginseng seed oil to boost moisturization &
  firmness.

• 2 Ginsenomics Liposome Capsule

  Designed to facilitate the bonding with skin-friendly ingredients
  (Amino Acid) and boost absorption & penetration into the skin.

• 3 Ginsenomics Micro Capsule

  Capsule containing highly concentrated Ginsenomics in
  stabilized form.

INTENSIVE LIFTING OF FIVE SKIN
AREAS FOR A YOUTHFUL LOOK

The product lifts five skin areas that are integral for a youthful
appearance to make skin firmer-looking.

• Lifting of forehead area skin

  29.6%

• Lifting of crow’s feet

  6.5%

• Lifting of cheek area skin

  11.8%

• Lifting of smile lines

  14.7%

• Lifting of corners of
  the mouth

  8.7%

2.GINSENOMICS TO RESTORE THE

SKIN’S SELF-REJUVENATING POWER

Born by concentrating a rare ginseng saponin 6,000 times, Ginsenomics is the key
ingredient of the Concentrated Ginseng Rejuvenating line that helps boost collagen in
your skin to revive THE SKIN’S SELF-REJUVENATING POWER.

BEFORE                                                                                                  48 HOURS AFTER
GINSENOMICS Treated

UV irradiated
(damaged skin)

RELIEF OF 18 MAJOR SIGNS OF SKIN AGING

Based on our study of around 80,000 research data sets,
we have found out that Ginsenomics
relieves 18 major signs of aging to delay skin aging

3.POWERFUL SYNERGIES WITH GINSENOMICS

GINSENG PEPTIDE

SULWHASOO’S 60 YEARS OF
GINSENG RESEARCH EXPERTISE
TO STRENGTHEN THE SKIN’S
SELF-REJUVENATING POWER

Based on a test result of a rare ginseng saponin,
in which only 1g was obtained for every 1,000g of ginseng
activated skin vitality, we continued to develop patented
ginseng ingredients to relieve signs of skin aging.

Born by combining Ginsenomics and Ginseng Peptide,
the Concentrated Ginseng line is designed to fortify the skin’s self-rejuvenating power.

MOISTURIZING, FIRM, AND DENSE CAPSULE TEXTURE

The ginseng capsule formula is visible to the eyes and penetrates deep within the skin
for visibly firm skin all day long.

SKIN LOOKING TWO YEARS YOUNGER AFTER 7 DAYS OF USE^*

• Skin Feels More Filled
  From the Inside

  93.7%

• Skin Feels More
  Resilient and Elastic

  100%

• Dry and Flaky
  Skin Seems Improved

  96.8%

HARNESS THE REJUVENATING POWER OF GINSENG FOR VISIBLY LIFTED, FIRMER SKIN

FIRST CARE ACTIVATING SERUM
& CONCENTRATED GINSENG REJUVENATING SERUM
& CONCENTRATED GINSENG REJUVENATING CREAM

Caution

Total anti-aging serum with micro-sized oil capsules
that give a burst of moisture and protect the skin’s
barrier to make the skin smooth and glow from within

Solution

• #Skin firming

• #Anti-wrinkle

HOW TO USE

1. STEP 1

   At the essence step of your skincare routine, pump out 2-3 times and apply gently from the inner side outwards. Use morning and night.